[DIYbio] Tips on crowdfunding campaign content for DIY bio

If this is any indication:

https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually

it will help to add many non-core features to your lab gear concept. Extra features will
up its cool factor in favor of merely a low price and high performance to price ratio...
Oh, and slick plastic industrial design too, (of course).

Maybe slap a water proof bluetooth speaker on any piece of lab gear for a boost?

6.7M USD and counting...

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