Re: [DIYbio] Tips on crowdfunding campaign content for DIY bio

And don't forget to completely over blow the "cool factor" (even though it's just a divided cooler with a speaker) in your video so people will share it on their social media sites.

On Jul 22, 2014 10:24 AM, "John Griessen" <john@industromatic.com> wrote:

If this is any indication:

https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually

it will help to add many non-core features to your lab gear concept.  Extra features will
up its cool factor in favor of merely a low price and high performance to price ratio...
Oh, and slick plastic industrial design too, (of course).

Maybe slap a water proof bluetooth speaker on any piece of lab gear for a boost?

6.7M USD and counting...

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