I have found phone calls work really well. After that send a follow-up email recounting the main points discussed over the phone and a message saying you are looking forward to working with them if the opportunity arises. This way they have your details in their email, and can find it easily via search functionality. It also turns you from an ad wanting to sell them stuff, into a human being with a voice.
Sometimes the suppliers of your reagents can give you leads too. This is especially helpful in niche industry as they contact a lot of people that you might not even be aware about. If you can organise to have a coffee with your sales rep, you might find this to be really beneficial. I have helped out my rep by giving her contacts inside the uni and smoothed contact between them, and she has helped by introducing clients. This is reasonably common from my understanding.
Hope that helps!
On Monday, August 27, 2012 2:41:16 AM UTC+10, phillyj wrote:
-- On Monday, August 27, 2012 2:41:16 AM UTC+10, phillyj wrote:
On Sat, Aug 25, 2012 at 5:09 PM, Nathan McCorkle <nmz...@gmail.com> wrote:
> Seems like fabric boutique importers would be a good area to think
> about advertising (emailing). Can you test and verify silk?
>
Not sure about silk; isn't that a secretion? Is there DNA in it? Maybe
if the substitute material is DNA testable.
Anyway, our target leads are in a narrow area i.e. bio-labs, viral
labs, and specialty testing of DNA. We don't want to buy an ad
somewhere and not have the target audience see it.
I doubt people appreciate cold-emails (spam?). Maybe if I can figure
out how to use Linkedin properly.
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