My comment about presenting a polished product resulted from this comment on his web site:
2) Those who felt that the project looked amateurish. That's actually deliberate, really; I could have printed labels for the test tubes (a surprisingly common complaint), but my philosophy has always been to act as I expect my customers to; use cheap equipment and work around the limitations that brings with better methods, and not to hold myself to a higher standard than I expect of customers. Apparently this doesn't appeal to a lot of people, however; that's good to know, and will inform any future projects I may engage in in the future.
I think people who are new to this sort of thing would rather buy a product from someone who knew more than they did. Obviously the packaging doesn't necessarily prove anything either way, but it makes an impression.
I do understand that the crowdsourcing was intended to help with product development, but people (at least sometimes) buy into these things in order to get something in return. To that end, a nice looking photo would attract more people.
Regarding kickstarter vs. others, I wasn't suggesting he use kickstarter. They don't want GMOs, or presumably anything in the GMO category (as well as being US only). He was asking for reasons why his project wasn't doing as well, and there were comparisons made to projects on other, more widely viewed sites. Advertising is important, and something many of us science folk haven't had experience with.
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