[DIYbio] Re: IndieBB Campaign Survey; Help Appreciated


 - You're in Tech Review, and NYT: people need to see that as a big logos near the top.

 - emphasize the Irish aspect (again thru visuals, not text)

 - Play up the "outsider taking on Big-Bio". You're the champion for "the people"  (here's one campaign that does it amusingly well)

 - GMO/Genetically Modified Organism - too cold, analytic language. I'm just riffing but "GMO, get in the know, make it glow...etc". speak like a guy at a carnival; it's what crowdfunding sites are. People with disposable income come to spend it in exchange for an exotic experience. If they wanted acronyms they'd go to the library.

- Target audiences, I don't know if you've reached out to these groups:
    School teachers - so cool! so easy! so safe! 
    Engineers/Programmers - So you think you can program life? All in one Hello World kit...see if you have the mind for SynBio 2.0. Emphasize the challenge.

-Will




On Tuesday, February 18, 2014 7:59:23 AM UTC-5, Cathal Garvey wrote:
Hi all,
I'm over halfway through the IndieBB campaign, and slightly below 25%
funded. Things aren't, if I'm honest, looking rosy. Consequently I'd
like to better understand what factors are most important to people in
choosing whether or not to support the project.

I could just put a query out on the list, but then people would feel shy
about responding publicly. So, I've dived into surveymonkey and made a
survey; I promise not to dig into the identities of respondants, I'm not
interested in *who* you are, just *what you think of IndieBB*.

So, if you could please spare a minute for my single-page survey and
help me better understand the diybio community's DNA-related desires:

https://www.surveymonkey.com/s/PRFB6S5

Thank you all!
Cathal

--
Please help support my crowdfunding campaign, IndieBB: Currently at
24.2% of funding goal, with 24 days left:
   http://igg.me/at/yourfirstgmo/x/4252296
T: @onetruecathal, @IndieBBDNA
P: +3538763663185
W: http://indiebiotech.com

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