Re: [DIYbio] Re: IndieBB Campaign Survey; Help Appreciated

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Sadly the name can't be changed, but the main text of the body can be.

I chose "GMO" deliberately, to be provocative! As they say, any
publicity is good publicity, and it also helps to challenge the
narrative. A lot of people *only* see liars like Seralini "talking about
GMOs" because scientists don't use the word, so if they look around for
information on "GMOs" they only see lies. That's changing, but I figured
I'd use the word to reach out to people who don't yet use words like
"Synbio", "DNA Engineering" or even "Biotechnology".

Yea, probably a mistake.

Anyway, I'm looking to overhaul the front page before pulling a few
ace-cards v/v getting visitors to the page; hopefully then when people
*do* visit more of them will hang around.

I was troubled by the mix of people who wanted, effectively, to know
*less* (beginners who wanted only the salient details; what's this, why
do I want it, what does it do) and those who were accusing me of selling
nothing but GFP, indicating that they needed *more* technical detail on
what's different about this kit (a lot).

But as I related on the analysis, I figure the latter group wouldn't
contribute anyway, so I'm not going to bother. I'll have a link to a
blogpost on "technical details" for advanced readers, and the rest of
the IndieBB pitch will get rewritten for total n00bs; let's see how that
works!

On 19/02/14 15:22, Koeng wrote:
> I think the Tedx was good. Interesting talk, I think it probably helped for
> people to see the creator in a thing they know (Ted talks)
>
> Gotta sadly agree, crowdfunding works because it gets people excited. Heck,
> I think I remember a guy that raised over 6k to write random funny quotes
> in the sky.
> https://www.kickstarter.com/projects/309790545/kurt-braunohlers-cloud-project
>
> The project was pretty pointed at DIYbio community. Hence the ton of early
> funding from the people in this community. Perhaps instead "Your first GMO"
> like "DNA engineering for everyone" because some people take GMO as bad.
>
> -Koeng
>
> On Wednesday, February 19, 2014 2:28:41 AM UTC-8, Cathal Garvey wrote:
>>
>> I'm getting that impression from the feedback, yes. It would appear that
>> I suck at selling stuff; I wish I could wear that as some sort of
>> scientific badge of purity, but the reality is without that skill I'm
>> kind of hosed in my current "career".
>>
>> I think I'll need to make an urgent pivot wrt the front-page pitch. I
>> welcome suggestions from people who don't suck.
>> Quick question on that score; is the TEDx talk any use? I never really
>> know if what I'm saying is welcomed based on raw enthusiasm or because
>> the message was delivered successfully. :P
>>
>> My mantra for today: don't qualify, don't cite, don't offer proof. I'll
>> just have a "further technical information" link at the foot of the
>> page, I think.
>>
>> This email failed to send prior to me writing a summary of the outcomes
>> of the survey so far, so I may as well link:
>>
>> http://www.indiegogo.com/projects/indiebb-your-first-gmo/x/4252296?c=activity
>>
>> On 19/02/14 09:54, Patrik D'haeseleer wrote:
>>> To be honest, I don't think the problem is with any of the issues in
>> your
>>> survey - I think your IndieGogo campaign just isn't flashy enough. Too
>> much
>>> hard science, not enough cheap-and-easy cool factor.
>>>
>>> The Frank N. Foode<
>> https://www.kickstarter.com/projects/biofortified/bring-frank-n-foodetm-to-life>kickstarter
>> has almost reached its $10K goal, and that's just for a
>>> plushie! The Dino Pet<
>> https://www.kickstarter.com/projects/yonder/dino-pet-a-living-bioluminescent-night-light-pet>project
>> raised $168K, and all they're doing is designing a plastic bottle.
>>> The Glowing Plant project made half a million, not based on the strength
>> of
>>> the science behind the project (although that definitely helped), but
>>> because they got people excited.
>>>
>>> Obviously, the issue is not with the scientific content of your project,
>> or
>>> its open source nature or whatever - it's in the whole marketing angle
>> that
>>> you need for a successful crowdfunding project. Yes, I know, it rankles
>>> having to sell yourself that way - the project should speak for itself,
>>> blah, blah, blah. Welcome to crowdfunding reality...
>>>
>>> I love your project, and I'll keep trying to drum up more support for
>> it.
>>> But if worse comes to worst, you can always regroup and rerun the
>> campaign
>>> again some other time. That's actually a fairly common strategy on
>>> IndieGogo.
>>>
>>> Meanwhile, let me leave you with some resources on how to milk the most
>> out
>>> of a crowdfunding campaign:
>>>
>>> Slava Rubin of Indiegogo, offers advice for running a successful online
>>> crowdfunding campaign. <http://www.youtube.com/watch?v=-vNhNRaRPC8>
>>>
>>> How We Crowd-funded $484k to Make Glowing Plants<
>> http://chimera.labs.oreilly.com/books/1234000001995/ch11.html>
>>>
>>> Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes
>> Successful
>>> Templates, E-mails, etc.)<
>> http://www.fourhourworkweek.com/blog/2012/12/18/hacking-kickstarter-how-to-raise-100000-in-10-days-includes-successful-templates-e-mails-etc/>
>>
>>>
>>> Kickstarter School <https://www.kickstarter.com/help/school>
>>>
>>>
>>> IndieGogo Crowdfunding Tips for Campaigners<
>> http://www.indiegogo.com/crowdfunding-tips>
>>>
>>>
>>> Patrik
>>>
>>
>> --
>> Please help support my crowdfunding campaign, IndieBB: Currently at
>> 25.4% of funding goal, with 23 days left:
>> http://igg.me/at/yourfirstgmo/x/4252296
>> T: @onetruecathal, @IndieBBDNA
>> P: +3538763663185
>> W: http://indiebiotech.com
>>
>

--
Please help support my crowdfunding campaign, IndieBB: Currently at
25.4% of funding goal, with 23 days left:
http://igg.me/at/yourfirstgmo/x/4252296
T: @onetruecathal, @IndieBBDNA
P: +3538763663185
W: http://indiebiotech.com