Re: [DIYbio] Re: IndieBB Campaign Survey; Help Appreciated

I'm getting that impression from the feedback, yes. It would appear that
I suck at selling stuff; I wish I could wear that as some sort of
scientific badge of purity, but the reality is without that skill I'm
kind of hosed in my current "career".

I think I'll need to make an urgent pivot wrt the front-page pitch. I
welcome suggestions from people who don't suck.
Quick question on that score; is the TEDx talk any use? I never really
know if what I'm saying is welcomed based on raw enthusiasm or because
the message was delivered successfully. :P

My mantra for today: don't qualify, don't cite, don't offer proof. I'll
just have a "further technical information" link at the foot of the
page, I think.

This email failed to send prior to me writing a summary of the outcomes
of the survey so far, so I may as well link:
http://www.indiegogo.com/projects/indiebb-your-first-gmo/x/4252296?c=activity

On 19/02/14 09:54, Patrik D'haeseleer wrote:
> To be honest, I don't think the problem is with any of the issues in your
> survey - I think your IndieGogo campaign just isn't flashy enough. Too much
> hard science, not enough cheap-and-easy cool factor.
>
> The Frank N. Foode<https://www.kickstarter.com/projects/biofortified/bring-frank-n-foodetm-to-life>kickstarter has almost reached its $10K goal, and that's just for a
> plushie! The Dino Pet<https://www.kickstarter.com/projects/yonder/dino-pet-a-living-bioluminescent-night-light-pet>project raised $168K, and all they're doing is designing a plastic bottle.
> The Glowing Plant project made half a million, not based on the strength of
> the science behind the project (although that definitely helped), but
> because they got people excited.
>
> Obviously, the issue is not with the scientific content of your project, or
> its open source nature or whatever - it's in the whole marketing angle that
> you need for a successful crowdfunding project. Yes, I know, it rankles
> having to sell yourself that way - the project should speak for itself,
> blah, blah, blah. Welcome to crowdfunding reality...
>
> I love your project, and I'll keep trying to drum up more support for it.
> But if worse comes to worst, you can always regroup and rerun the campaign
> again some other time. That's actually a fairly common strategy on
> IndieGogo.
>
> Meanwhile, let me leave you with some resources on how to milk the most out
> of a crowdfunding campaign:
>
> Slava Rubin of Indiegogo, offers advice for running a successful online
> crowdfunding campaign. <http://www.youtube.com/watch?v=-vNhNRaRPC8>
>
> How We Crowd-funded $484k to Make Glowing Plants<http://chimera.labs.oreilly.com/books/1234000001995/ch11.html>
>
> Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful
> Templates, E-mails, etc.)<http://www.fourhourworkweek.com/blog/2012/12/18/hacking-kickstarter-how-to-raise-100000-in-10-days-includes-successful-templates-e-mails-etc/>
>
> Kickstarter School <https://www.kickstarter.com/help/school>
>
>
> IndieGogo Crowdfunding Tips for Campaigners<http://www.indiegogo.com/crowdfunding-tips>
>
>
> Patrik
>

--
Please help support my crowdfunding campaign, IndieBB: Currently at
25.4% of funding goal, with 23 days left:
   http://igg.me/at/yourfirstgmo/x/4252296
T: @onetruecathal, @IndieBBDNA
P: +3538763663185
W: http://indiebiotech.com