Some friendly suggestions:
If your main goal is to make money by selling the kit, forget crowdsourcing and go straight for the payout.
1. Make your kit look presentable, with professional labels and printed boxes. And, really, you *do* have to hold yourself to a higher standard than your customers. I wouldn't buy a car from a manufacturer who had the same level of car building as I do, which is none. Same with pretty much everything else I buy.
2. Advertise to the home school crowd, or if you can scale up, directly to high school science departments. See if larger distributers can carry your product, like Carolina Biological.
3. On general terms, you can't compare projects on indieBB with kickstarter, for the same reason my neice's jewelry web site can't compare with Amazon even though she sells the same stuff for cheaper. IndieBB just doesn't get the same amount of traffic, and people who might be interested in projects there never see them. I get that kickstarter isn't too keen on GMOs, but that doesn't change the fact.
Best of luck to you, and please let us know how it goes.
Stacy
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